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MSNBC “Leans Forward” Into Running “Native Ads” Promoting Fracking

Tuesday, 05 November 2013 09:34

Three years into its “Lean Forward” re-branding campaign, MSNBC has given new meaning to the catchphrase, leaning forward into running branded content promoting hydraulic fracturing (“fracking).

Looking to beef up its web presence, MSNBC has brought “Lean Forward” online with a new and improved website, calling it a “Platform for the Lean Forward, progressive community.” A key part of funding that platform: running “native advertisements” for America’s Natural Gas Alliance and General Electric.

“General Electric and America’s Natural Gas Alliance are the site’s launch partners,” explained an October 30 MediaPost article. For the rest of this story please click the link:


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